What Does Cash Flow Positive Mean and Why Is It Important? (2024)

Cash flow provides a better understanding of a firm’s liquidity, flexibility, and overall financial health. Business activities generally involve cash inflow via income from sales revenues and cash outflow via fixed and variable expenses. For a business to be cash flow positive, its cash inflow should exceed the cash outflow. Positive cash flow is essential for any business to survive, prosper, and sustain long-term growth.

Cash flow positive: What is it?

Cash flow positive simply means more cash coming in than going out. This metric indicates that a business has enough working capital to cover all its bills and will not need additional funding.

What Does Cash Flow Positive Mean and Why Is It Important? (1)

Additionally, a consistently positive cash flow infers that the business can add to its assets and create value for its shareholders.

The reasons why positive cash flow is vital for a business, are:

  • Helps make better decisions for the future: Knowing the exact amount of money going in and out of the company allows its management to make decisions based on accurate information. Being cash flow positive provides the platform to make significant purchases for the company's future.
  • Helps in taking expansion decisions: Business expansion can be risky, as it involves spending large amounts of cash required to grow a business. Effective cash flow management indicating a positive cash flow can help an organisation's leaders determine the most appropriate time for expansion.
  • Helps maintain good business relationships with third parties: Being cash flow positive can avert awkward situations where there aren't enough funds available to pay suppliers, contractors, or other third parties and help maintain a good relationship with them.

What Does Cash Flow Positive Mean and Why Is It Important? (2)

How do you make your business cash flow positive?

To become cash flow positive, liquid assets or cash generated from the company's operating activities must exceed the money spent to keep it running. If your business is struggling with cash flow, here are a few measures to make your business cash flow positive:

  • Maintaining a buffer fund: The first pillar of positive cash flow is always to be prepared for the worst. That’s why it’s essential to have some buffer cash on hand. Most accountants usually advise a minimum of one month’s operating expenses as an available cushion or at least have enough money to cover the next payroll period.
  • Improving your receivables: Outstanding invoices and delayed client payments are the biggest cash flow hurdles, especially for small businesses. Measures can be taken to improve cash collection by encouraging clients to pay on time (follow-up and execute late penalties on invoices) and being proactive about payment collection (setting up online payments and auto-pay functions).
  • Managing your payables: You can negotiate your accounts payable with vendors. Restructuring your payments to vendors creates a more balanced income for your business. Also, cut unnecessary expenses that do not add value to your business.
  • Paying taxes regularly: Evade a windfall of expenses by assessing and regularly paying off estimated income taxes to the state and federal authorities every quarter.
  • Reviewing business operations: Several business operations can be reevaluated and updated for efficiency. Identifying processes that can be outsourced helps in substantial cost-cutting. Apart from outsourcing, you should continuously monitor, evaluate, and improve other areas of operation to determine efficiency gaps to enhance savings.
  • Managing inventory effectively: Effective inventory management is critical to improving cash flow. Particularly for a small business, inventory is equivalent to cash; the business owner should adjust inventory as needed and turn inventory quickly.
  • Reviewing finance/loan options: Various options available for financing to obtain extra funds should be carefully evaluated. Options, such as loans from banks/non-banks, invoice financing, invoice factoring or business line of credit, must be weighed carefully before you finally zero down.

Does positive cash flow imply that the business is profitable?

Cash flow positive vs profitable: Cash flow is the cash a company receives and pays, but profit is the total revenue after disbursing all business expenses. Although being cash flow positive in most situations implies that the company is incurring profits, the two aren't the same.

Sometimes, a business can be cash-flow positive but may not be profitable For instance, if a business operates at a net loss, borrowing cash helps create a positive cash flow. Similarly, when it sells a significant asset to raise capital, the money it receives is an inflow of cash. In both cases, the business is cash flow positive but not profitable.

Similarly, in the case of a start-up business, a positive cash flow doesn't necessarily prove that the company is profitable. The liquidity could result from factors other than profit (loan funds or stocks sold at a loss, etc.).

  • Cash flow positive vs break-even: The break-even point is when the business's profit equals zero, and cash flow is neither positive nor negative. At this point, the total cash outflow equals the business's cash inflow.
  • Cash flow positive vs negative: Cash flow is deemed negative when a business has more cash outgoing than the money coming in. In a cash flow negative situation, a company cannot cover its expenses from its sales alone. Instead, it requires funds from assets and financing to bridge the difference.

Key takeaways

Being cash flow positive implies that the business is liquid or solvent.Businesses should ensure that their revenues exceed expenses, creating a positive cash flow and generating profit.

While there’s no magic wand or switch you can flip to turn your business cash flow positive overnight, you can surely take the needed steps to manage your cash flow.

Becoming and remaining cash flow positive is a long-term business journey. Remaining alert, frequent cash flow monitoring and tracking, and making all necessary corrections shall eventually take you there.

What Does Cash Flow Positive Mean and Why Is It Important? (2024)

FAQs

What Does Cash Flow Positive Mean and Why Is It Important? ›

Positive cash flow indicates that a company's liquid assets are increasing. This enables it to settle debts, reinvest in its business, return money to shareholders, pay expenses, and provide a buffer against future financial challenges. Negative cash flow indicates that a company's liquid assets are decreasing.

Why is positive cash flow important? ›

By keeping your cash flow positive, you're hanging onto every well-earned penny. Payroll is easier: When you know that you have enough cash to pay staff on time, the preserving of employee morale becomes a whole lot smoother.

What does a positive cash flow mean? ›

What is positive cash flow? A company has a positive cash flow when the liquid assets or cash generated from its operating activities exceeds the cash spent to keep it running.

What is the purpose and importance of cash flow? ›

Cash flow statements are essential for your financials. They show us how well a business uses it's cash and how healthy its operations are. A good cash flow analysis will tell you if a company can pay its bills on time and if it has enough cash to sustain operations in the future.

Which cash flow is the most important and why? ›

With positive cash flow, a business has enough money to continue to operate without loans. This helps your company to grow. With negative cash flow, you're spending more than what you're earning and may need loans to keep your company financially secure.

Is positive cash flow more important than profit? ›

Both profitability and cash flow are important to a business. A business needs to maintain both to be successful in the long term. However, depending on the circ*mstances, one may be more critical than the other over a certain period of time.

Should cash flow be positive or negative? ›

Yes, a profitable company can have negative cash flow. Negative cash flow is not necessarily a bad thing, as long as it's not chronic or long-term. A single quarter of negative cash flow may mean an unusual expense or a delay in receipts for that period. Or, it could mean an investment in the company's future growth.

Why is positive cash flow important for investors and creditors? ›

Positive cash flow is a good thing for any business since it indicates that the company generates more revenue than it is spending. It depicts that the business is maintaining a healthy cash balance.

How do you show positive cash flow? ›

The easiest way to be cash flow positive is to bootstrap the business. That way, if you don't have enough cash, you'll go out of business. The fear of going out of business is a good motivator to focus on what will get a business to be cash flow positive, such as increasing revenue or reducing expenses.

How do you keep cash flow positive? ›

  1. Lease, Don't Buy.
  2. Offer Discounts for Early Payment.
  3. Conduct Customer Credit Checks.
  4. Form a Buying Cooperative.
  5. Improve Your Inventory.
  6. Send Invoices Out Immediately.
  7. Use Electronic Payments.
  8. Pay Suppliers Less.

What does cash flow mean in business? ›

As the name suggests, cash flow is a term used to describe the money coming into and out of a business. Cash received – like money being paid to the business from its customers – would be inflow. Cash spent – like the funds being paid to vendor partners and other operational costs – would be outflow.

What is an example of a cash flow? ›

What is a cash flow example? Examples of cash flow include: receiving payments from customers for goods or services, paying employees' wages, investing in new equipment or property, taking out a loan, and receiving dividends from investments.

What is the most important thing on a cash flow statement? ›

Regardless of whether the direct or the indirect method is used, the operating section of the cash flow statement ends with net cash provided (used) by operating activities. This is the most important line item on the cash flow statement.

What is the most important cash flow activity? ›

Answer: The operating activities section of the statement of cash flows is generally regarded as the most important section since it provides cash flow information related to the daily operations of the business.

What is the most important cash flow measure? ›

Free cash flow (FCF) is one of the most common ways of measuring cash flow. This metric tracks the amount of cash you have left over after capital expenditure items like equipment and mortgage payments.

What is the effect of positive cash flow to a business? ›

Cashflow funds an organisation's day-to-day activities, it influences what you can buy and it's how you pay your team's salary. But a good cashflow does more – it boosts confidence in a business and puts you in a strong position to negotiate with lenders, and secure better discounts from your suppliers.

Why positive cash flow from investing activities? ›

Positive and Negative Cash Flow from Investing Activities

Purchasing stocks, bonds, securities, debentures, and other instruments – negative cash flow. Selling off or leasing out fixed assets, including plants and machinery – positive cash flow. Selling off securities within a brief time bracket – positive cash flow.

What are the implications of positive and negative cash flows? ›

Cash flows describe the movement of money and liquid assets on and off a company's books as it makes various transactions. Positive cash flows mean that more money is coming in than going out of a company. Negative cash flows imply the opposite: more money is flowing out than coming in.

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