What is the difference between a Topline Summary and an Industry Benchmark Report? (2024)

What is a Topline Summary?

TheTopline Summaryis a concise set of tables for all of the closed-ended questions in the survey. This summary only includes the data from your program and is delivered within two weeks of closing your survey. This summary is meant to quickly provide information about your students or alumni.

TheIndustry Benchmark Report (also known as the Program Roadmap & Market Trends Report) is a full graphical report of your program results compared to industry segments and six self-selected peer programs. This is much more than a comparison to your peer programs. In addition to providing a graphical display of your data not found in the Topline Summary, this report provides the Student/Alumni Loyalty Index, trending, comparisons to industry segments, and Key Driver Analysis. This report is delivered once all programs have submitted data for the current fielding year as well as their peer selections.

Check out this related answer about the value of this report:How valuable is the Program Roadmap & Market Trends Report

Update: We have renamed theCompetitive Intelligence Reportto theProgram Roadmap & Market Trends Report. Please check out this blog article for more details:

Percept Research Introduces Program Roadmap & Market Trends Report

What is the difference between a Topline Summary and an Industry Benchmark Report? (2024)

FAQs

What is a topline summary? ›

What is it? A written summary of the research goals and key learnings. Sometimes it also includes other contextual information, such as links to pertinent study artifacts, details about the research team, the project's background, methodology, respondent profile, key quotes, timeline and next steps.

What is a topline in a survey? ›

A topline report may come in the form of a Word or a PDF document. These documents highlight the most important details and insights from qualitative or quantitative research studies. This approach to reporting often includes the background and methodology of the study as well as featured key findings.

What is a top level summary? ›

The high-level summary is succinct in providing relevant information that occurred during the dates listed in the "basic information" section. It's ideal for anyone who didn't read the entire report before the meeting.

What does topline mean? ›

Definition of 'topline'

1. to headline or star; be the main focus of a newspaper story or the main star in a film. noun. 2. marketing.

What is a top line statement? ›

Top Line Explained

This section of the financial statement signifies the total sales and revenues generated by a business over a period. For any entity or its stakeholders, the most critical item in the entire set of financial statements.

What do topline results mean? ›

It is analogous to “Bottom-line Results” as a finance term of art. In other words, Top-line Results are the outcomes of the analyses (e.g., totals, frequencies, distributions or marginals) that are the output of a statistical analysis – whether that analysis is based on preliminary data or final data.

What is the meaning of topline message? ›

Develop Your Topline Message

This is the distillation of the key point(s) you want to get across in all your communications. Whereas a frame is a place of common understanding between you and your audience, your topline message is what you want your audience to learn and have reinforced every time they hear from you.

What is topline in business? ›

The top line refers to the sales or the revenues of a company which is the total income generated during a particular period. The bottom line is the net profit of the company which is after all operating expenses, depreciation, interest and taxes. The bottom line is what the company actually generates for shareholders.

Top Articles
Latest Posts
Article information

Author: Velia Krajcik

Last Updated:

Views: 5438

Rating: 4.3 / 5 (74 voted)

Reviews: 81% of readers found this page helpful

Author information

Name: Velia Krajcik

Birthday: 1996-07-27

Address: 520 Balistreri Mount, South Armand, OR 60528

Phone: +466880739437

Job: Future Retail Associate

Hobby: Polo, Scouting, Worldbuilding, Cosplaying, Photography, Rowing, Nordic skating

Introduction: My name is Velia Krajcik, I am a handsome, clean, lucky, gleaming, magnificent, proud, glorious person who loves writing and wants to share my knowledge and understanding with you.