Why do profitable businesses suffer cash flow issues? (2024)

Friday 7th January 2022

Why do profitable businesses suffer cash flow issues? (1)

When we think about cash flow, we generally think about businesses that are struggling to make ends meet. Perhaps they’re not generating enough sales, or their overheads are becoming unmanageable, and finance is needed to paper over the cracks. However, it’s actually the case that lots of successful and profitable businesses have to deal with cash flow too. In this article, we’re going to take a look at why.

Why successful businesses need cash

Just as with all businesses, profitable ones will see cash as the lifeblood of operations. Without cash, businesses cannot pay their staff, their debts or any of their normal monthly overheads. It doesn’t matter what state a business is in; cash is always important, and when the flow of it becomes disrupted, for whatever reason, it can have significant negative impact.

In this article:

  1. Payment terms
  2. Debtors and late payers
  3. Cash flow affects growth
  4. Seasonal demand
  5. Assets and stock
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1. Payment terms

Payment terms are one of the most controversial issues in a great many industries, and often strain relationships between partners, suppliers and customers. For many, 30 days is the standard, but 60 and even 90 day payment terms are becoming commonplace for some, and these can have a very significant impact on cash flow. If too many invoices become payable too far in the future, that can make cash difficult in the short term, for paying things that are due, such as wages, rent, and stock.

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2. Debtors and late payers

Following on from difficult payment terms is of course those that pay late or not at all. At any given time in the UK, millions upon millions of pounds are owed to SMEs. All of this debt should in theory be cash in the bank of these small and medium businesses, who could be using it for all manner of things. As a result, even businesses that are very profitable on paper might actually be struggling with cash flow, because they’re owed a considerable amount of money. Invoice Finance is one of the solutions businesses will look to use in order to combat this.

3. Cash flow affects growth

This problem is one almost unique to businesses that are profitable. Naturally, any good business will always be looking for opportunities to develop, grow, and ultimately make more profit. However, opportunities aren’t always available. Flexibility and a readiness to take advantage of a situation when it appears are really important, and this does of course require cash. If a business has the cash to comfortably maintain operations and be profitable, that’s clearly a great thing, but there could still be an issue if it doesn’t have the cash to take the next step.

4. Seasonal demand

Profitability is something that can sometimes be considered over different time periods. While a business might post a profitable year, that doesn’t necessarily mean that they were profitable every single month or even quarter. Seasonal demand can have a very large effect on bottom lines, which does ultimately mean that good businesses might have months where cash is tight.

5. Assets and stock

Businesses can sometimes be very profitable indeed, but it’s not unheard of for mistakes to be made when it comes to purchasing stock and assets. If a business has lots of cash and invests it into physical items, there is sometimes the risk that they can go overboard and tie up too much cash. While the company may well be making money and have lots of assets, if they don’t have enough liquid cash, then they may face issues.

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Why do profitable businesses suffer cash flow issues? (2024)

FAQs

Why do profitable businesses suffer cash flow issues? ›

Even profitable businesses can experience issues with cash flow, and in fact, businesses that are growing very quickly are particularly susceptible to this issue. That's because they can spend heavily to fund their continued growth without having the revenues to sustain such a high level of spending.

Can a company still have cash flow problems if it is profitable? ›

And if you do not have money to run the business, your business cannot survive. Note: profit does not equal cash flow. It is possible for a business to be profitable and still have negative cash flow. It is also possible for a business to be making a loss while having a positive cash flow.

Why do small businesses struggle with cash flow? ›

Many businesses have cash flow problems because they don't hit their target margins, and they're not aware that they're not hitting them. Then, if you don't have the necessary profits and your client pays you in 30 days, and payroll's today, you're in trouble. This is called a working capital requirement.

What are the three main causes of cash flow problems? ›

5 Biggest Causes of Cash Flow Problems
  • Avoiding Emergency Funds. Businesses — like individuals — need to be prepared for the unexpected. ...
  • Not Creating a Budget. ...
  • Receiving Late Customer Payments. ...
  • Uncontrolled Growth. ...
  • Not Paying Yourself a Salary.
May 3, 2023

What is most likely to cause a cash flow problem? ›

Late Payments from Buyers

This is one of the biggest cash flow issues affecting businesses. As businesses need to pay expenses, a delayed payment reduces cash inflows while adding pressure to pay bills on time.

How can a company be profitable but lose cash? ›

In other words, a company can appear profitable “on paper” but not have enough actual cash to replenish its inventory or pay its immediate operating expenses such as lease and utilities. If a company cannot purchase new inventory, it will slowly become unable to generate new sales.

Why did Nike have cash flow problems? ›

By 1968, revenues had reached $150,000 and the trials of success began. As running started to become a mainstream sport, sales skyrocketed and supply couldn't keep up with demand. At the same time, supplier payment terms were having a brutal impact on cash flow.

What happens to a business if you have poor cashflow? ›

Inability to Seize Growth Opportunities

A lack of sufficient cash reserves can prevent a business from taking advantage of growth opportunities. Whether it's launching a new product, expanding into new markets, or acquiring a competitor, adequate cash flow is essential for capitalizing on these prospects.

What is the number 1 reason businesses fail? ›

The number one reason small businesses fail is inadequate cash flow management.

How many businesses fail due to poor cash flow? ›

According to SCORE, 82% of small businesses fail due to cash flow problems. Cash flow is a blanket term that has many underlying roots. Cash flow is simply a metric that indicates how money is coming in and being spent at your business.

How do you fix cash flow problems? ›

How to solve common cash flow problems
  1. Revisit your business plan. ...
  2. Create better business visibility. ...
  3. Get better at forecasting. ...
  4. Manage your profit expectations. ...
  5. Minimise expenses. ...
  6. Get good accounting software. ...
  7. Try not to overextend. ...
  8. Try to get paid quicker.
Dec 23, 2022

What are 3 ways to increase cash flow in a business? ›

10 Tips to Help Improve Your Company's Cash Flow
  1. Anticipate and Plan for Future Cash Needs.
  2. Improve your Accounts Receivable.
  3. Manage your Accounts Payable Process.
  4. Put Idle Cash to Work.
  5. Utilize a Sweep Account.
  6. Utilize Cheap and/or Free Financing Options.
  7. Control Access to Bank Accounts.
  8. Outsource Certain Business Functions.

How a cash flow problem could be solved? ›

By thinking through an investment rather than spending now and figuring out how to pay later, business owners can mitigate future cash flow problems. Obtain a business credit card or line of credit. Having access to different lines of funding can help cushion your cash flow.

What hinders cash flow? ›

Inadequate credit policies, lax follow-up on outstanding invoices, and ineffective collection practices can hinder cash flow and create liquidity issues.

What has the biggest impact on cash flow? ›

If your business normally extends credit to its customers, then the payment of accounts receivable is likely to be the single most important source of cash inflows. In the worst case scenario, unpaid accounts receivable will leave your business without the necessary cash to pay its own bills.

How can a company fail despite being profitable? ›

Cash Flow is the king for business owners, without which businesses can get caught in the situation and in spite of being profitable may end up going out of business. It is an oxymoron that a business which is profitable and has plenty of sales lined up goes down.

Can you have profit without cash flow? ›

Statement: Cash flow is reported on the cash flow statement, and profits can be found in the income statement. Simultaneous: It's possible for a business to be profitable and have a negative cash flow at the same time. It's also possible for a business to have positive cash flow and no profits.

What factors might cause a shortage of cash even though a firm is profitable? ›

If your customers pay by invoice and you give them a long time to pay, this can lead to a cash shortage because you have to wait longer for your revenue. If possible, encourage your customers to pay in advance rather than on account. If this is not possible or not desired, choose the shortest possible payment terms.

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