Is 1% expensive for a financial advisor?
But they don't offer their advice for free. While the typical annual financial advisor fee is thought to be 1%, according to a 2023 study by Advisory HQ, the average financial advisor fee is 0.59% to 1.18% per year. However, rates typically decrease the more money you invest with them.
Many financial advisers charge based on how much money they manage on your behalf, and 1% of your total assets under management is a pretty standard fee. But psst: If you have over $1 million, a flat fee might make a lot more financial sense for you, pros say.
Generally, having between $50,000 and $500,000 of liquid assets to invest can be a good point to start looking at hiring a financial advisor. Some advisors have minimum asset thresholds. This could be a relatively low figure, like $25,000, but it could $500,000, $1 million or even more.
A financial advisor is worth paying for if they provide help you need, whether because you don't have the time or financial acumen or you simply don't want to deal with your finances. An advisor may be especially valuable if you have complicated finances that would benefit from professional help.
Schwab Wealth Advisory™
Fees start at 0.80% and the fee rate decreases at higher asset levels.
Most of my research has shown people saying about 1% is normal. Answer: From a regulatory perspective, it's usually prohibited to ever charge more than 2%, so it's common to see fees range from as low as 0.25% all the way up to 2%, says certified financial planner Taylor Jessee at Impact Financial.
You should meet with your advisor at least once a year to reassess basics like budget, taxes and investment performance. This is the time to discuss whether you feel you are on the right track, and if there is something you could be doing better to increase your net worth in the coming 12 months.
While the typical annual financial advisor fee is thought to be 1%, according to a 2023 study by Advisory HQ, the average financial advisor fee is 0.59% to 1.18% per year. However, rates typically decrease the more money you invest with them.
Those who use financial advisors typically get higher returns and more integrated planning, including tax management, retirement planning and estate planning. Self-investors, on the other hand, save on advisor fees and get the self-satisfaction of learning about investing and making their own decisions.
It's smart to use a financial adviser when you need or want professional financial advice. If you happen to have a high net worth and you're comfortable managing it yourself, there may be no need. Even if you don't have a high net worth, if you have a complex situation to deal with, you may want to consult someone.
What financial advisors don t tell you?
- "I offer a guaranteed rate of return."
- "Performance is the only thing that matters."
- "This investment product is risk-free. ...
- "Don't worry about how you're invested. ...
- "I know my pay structure is confusing; just trust me that it's fair."
Key takeaway: It's no coincidence that most American millionaires use a financial advisor.

Source: 2021 Fidelity Investor Insights Study. Furthermore, industry studies estimate that professional financial advice can add between 1.5% and 4% to portfolio returns over the long term, depending on the time period and how returns are calculated.
Yes, it is not uncommon for financial advisors to charge a fee based on a percentage of the client's portfolio value. A fee of 1.5% per year is within the range of typical advisory fees. However, the specific fee structure may vary depending on the advisor, the services provided, and the size of the portfolio.
"High-net-worth" is defined as having $5 million or more in assets.
Online listed stock and ETF trades at Schwab are commission-free. Online options trades are $0.65 per contract. Service charges apply for automated phone trades ($5) and broker-assisted trades ($25) for stocks, ETFs, and Options. Futures trades are $2.25 per contract8 for both online and broker-assisted trades.
A typical independent financial adviser fee might be between 0.25% and 1%, but some advisers may charge a different percentage depending on your circumstances. Be sure to find out exactly what service you are receiving for any ongoing charges, and whether it is dependent on a certain level of returns.
It's recommended that you use a fiduciary financial advisor in most scenarios. Not only are they usually more affordable, they are legally and federally held to high ethical standards. Their role, by nature, is designed to serve your best interest and maximize your financial benefit and not their own.
Clients always have a choice when it comes to whom they work with. This is particularly true in the early stages of the client/advisor relationship: One study indicated that, on average, of those clients who leave to find a new advisor, 20% do so within the first year and 25% leave within the second year.
There are definite risks involved in getting too friendly with a financial advisor, or hiring a friend who is a financial advisor. "It's a good idea for everyone to take a more proactive approach with their own investments," says Vic Patel, a professional trader and founder of Forex Training Group.
Who is the ideal candidate for a financial advisor?
An ideal candidate will be capable of laying out his experiences with wealth management and explaining how he will be able to apply them to his responsibilities on the job. What to look for in an answer: Experience in the financial services industry or as a financial advisor.
Focus on the Vital Few
The Pareto Principle emphasizes that 20% of your efforts generate 80% of your results. Therefore, identify the 20% of your expenses or investments that bring 80% of your wealth growth, and cut down on non-essential expenses to maximize savings.
The wealthy also trust and work with financial advisors at a far greater rate. The study found that 70% of millionaires versus 37% of the general population work with a financial advisor.
But even the best financial advisors are at the whim of the market. Most professional investors who try to beat the market actually underperform it over a given time period. And those who do manage to outperform the market over one time period can rarely outperform it again over the subsequent time period.
An advisor who believes in having a long-term relationship with you—and not merely a series of commission-generating transactions—can be considered trustworthy. Ask for referrals and then run a background check on the advisors that you narrow down such as from FINRA's free BrokerCheck service.
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